In today’s content-heavy world, people don’t follow brands—they follow experts. According to recent studies, 74% of consumers trust individuals who show authority in their space more than they trust companies. This makes building authority the most powerful currency in the digital age.
Step-by-step plan:
- Niche Down
Become ultra-specific. Don’t just be a designer—be a brand designer for DTC startups. The tighter your niche, the faster your audience will grow. - Content Domination
Post 1 blog/article per week + 2 short social content pieces (threads, carousels, reels). Focus on educational + storytelling content. - Public Collaboration
Get on podcasts, invite guests to IG Lives, or host webinars. Leverage other people’s audience to build credibility. - Show Progress
Post behind-the-scenes moments, testimonials, or live case studies. Even small wins build trust. - Own Your Brand
Consistent profile picture. Same bio across all platforms. A personal domain. This tells people: You’re serious.
Result? In 90 days, you’ll move from being “another creator” to being the voice of your niche.
