The brands people remember are the ones that mean something. Here’s how to make yours unforgettable:
1. Clear POV (Point of View): Have a strong, clear brand belief.
2. Emotional Differentiation: What you make people feel sticks longer than what you say.
3. Visual Identity Consistency: Fonts, colors, tone — keep it cohesive everywhere.
4. Founder-Led Stories: People follow people. Build your brand with a human face.
5. Category Creation: Position yourself as the only solution, not just another one.
